The Deadliest Email List Disease And How To Cure It

"I rarely encourage clients to sell via one-step, on account of leads; community who've raised their hands can have so much value worked well over time." - Dan Kennedy. There's an absolute wealth of marketing wisdom in Dan's statement. It's impossible to do justice to all of it in this short space. So lets get into it and give you some substantial food for thought... You'll decide to either market to a list, or not. And I know that some marketers just don't demand to be bothered with list generation, for a variety of reasons. That's fine. So if you're sitting on the fence about it... just understand that you can be walking away from a Abundance of money if you don't have a list. If you hire your business seriously, then you already know the life-time value of your customers. How much revenue the average customer will bring to you over the generation they're doing business with you. Armed with that knowledge, you'r
e able to know exactly how much you can spend to acquire fresh leads. The smartest marketers know how to break-even to build their lists. And they also know how much that recent lead will be worth over time. Notice how Dan worded his statement... "... so much value worked well over time." The key phrase there is, 'worked well.' I'll tell you something. Many businesses flat elsewhere do not get it in that area. When their lists either die from attrition, or become unresponsive, it becomes the business kiss of death. And then they wonder what happened. Simply no excuse for it by reason of it's SO easy to prevent. You just want to know how to do that. I'm undeniable many of you know about the Principle of Reciprocity. Simply stated, giving someone something... or doing something for another person, will compel them to feel obligated to do something for you. Of course, that 'something' for you is giving you business. But stop and think
about this for a moment... People online have come to expect the freebie. The autonomous report, white paper, short ebook... whatever, in exchange for contact counsel and your continued marketing efforts. It has become a criterion for doing business online. Unfortunately this expectation has only served to dilute, if not eliminate, the authority of reciprocity. And if your freebie is poor, then you can almost forget any compelling feelings to give you something in return. You'll immediately become bland and boring since you'll be lumped in that vague congregation of online businesses that all study the same. Or worse... People will label you as a scam, or just someone who wants to cause a quick buck. But... All is certainly not lost... IF you provide pleasant quality information. And you can still harness reciprocity's potency in your marketing. How? By continuing to provide material of high perceived value in your follow-up emails. Nevertheless d
o it with a twist and some common sense. Just think about human nature and it'll become clear. First... spark intrigue. Create some suspense and the desire for more. One road to do that is by NOT revealing everything. Don't give the farm away in your free of charge reports and ebooks. At the moment this isn't anything new. However I'll tell you something I've seen a lot. Full text: http://computerandtechnologies.com/email/news_2008-04-03-10-30-05-317.html